Hi, I’m Tommy.
I build brands people reach for.

Independent Current

After a great few years close to the shelf, I felt the call to come back to what I love: building brands. Now I combine my brand and campaign strategy experience with what I learned inside the retailer, mostly helping FMCG brands work out who they are and how to say it.

Agencies worked with:

Brands worked with:

Coles 360

After Coles bought RedWorks Media, I became an official Coles team member. With the change came a new challenge: switching my client base from perishable food brands to every non-food brand in the supermarket. Dunny rolls, deodorant, dog food. I helped them tackle their biggest challenge: getting onto the shopping list when people head to Coles.

Brands worked with:

& many more.

RedWorks Media

Coles’ in-house media agency, and my first look at brands from the retailer’s side. I owned perishables (the fridge, the deli, everything with a use-by date), planning $40m of media across 26 annual plans for brands like Bega, Chobani and McCain.

Brands worked with:

& many more.

Freelance

I got some early exposure to the world of freelancing, working with two of Australia’s biggest jewellery brands to rework their brand strategies.

Brands worked with:

The Royals

Where I cut my teeth. Campaign and brand strategy, from brief to presentation, for big clients like AustralianSuper, McMillan Shakespeare and VACRO. On top of that, I ran the agency’s Friday Fix newsletter and chipped in on new business pitches from the sidelines.

Brands worked with: